Spectacle Vintage
Spectacle Vintage is a branding project that I worked on in my New Media Design class with Tara Anastasoff, Zachary Perumal, Olivia Wakim, and Annie Cook. The assignment was to take a company and rebrand it in order to give it a new life. We chose Spectacle Vintage, Tara's vintage clothing brand, and gave it a full brand remodel, creating a full style guide, mobile website, desktop website, and app.
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For this project, I worked mainly on the completion and programming of the mobile and desktop websites, using Figma to create prototypes of both. I also worked on the typography and fonts, as well as wrote some of the copy, and helped in the general brainstorming and color schemes of the brand.
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Typography Guide
This is the typography guide that I worked on in order to create a brand image for Spectacle. I chose 4 different fonts to use, using a more playful font for the headlines and then more serious serif fonts for the body and subheads in order to convey a lighthearted yet distinguished tone.
Desktop Website
This website was created and fully programmed to be a functional shopping website. While it has not been uploaded to the actual web, the main purpose of it was to style it aligning with brand tone and the feeling we wanted the brand to give the consumer. For this website, I handled most of the layout and all of the programming from page to page to make it fully functional.
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Mobile Website
This website was also programmed to be a fully functional shopping website that incorporated brand style and image in a way that conveyed our tone to the consumer while also allowing them to purchase clothes.
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